Smart Live Markets Renamed GKFX
Yesterday evening customers of UK spreadbet and forex/CFD broker Smart Live Markets received an email announcing that:
Smart Live Financial Services Ltd will be changing its name in the coming weeks to GKFX Financial Services Ltd.
According to the email:
The reason for this change is cosmetic. As we have grown globally as a company it has been apparent that some people have been confused by our name, so we have chosen a more generic name which as a brand going forward will be far more easily recognised throughout the world.
When I enquired about why such a "cosmetic" change was necessary I was told that the Smart Live brand is associated in many people's mind with the gaming industry, and that such an association is likely to be a hindrance to the expansion of Smart Live/GKFX in the Middle East. It seems that while spread betting is classified as gambling in the UK, trading forex and CFDs is not in the rest of the world (or in the UK for that matter!).
When I further enquired about the significance of the GKFX name I was told it was a four letter domain name ending in FX that happened to be available. According to Smart Live's entry in the FSA register it stands for Global Kapital FX, but apparently for some reason no marketing will be done using that version of the new name!
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Comments on Smart Live Markets Renamed GKFX
Thanks for that. I was wondering about the name change myself. ive been using Smart Live on MT4 for over a year now and on the whole have found them to be excellent, a couple of server drops occasionally but nothing to get animated about. Changing the name to GKFX seems a little odd, easily forgettable and not as strong as Smart Live, but what do i know.
Hi Dirk,
Thanks for your feedback on your own experiences with SLM/GKFX. If it's of interest to you we have an area on our community forum devoted to a discussion about Smart Live Markets, though I suppose it will need a bit of editing now that the name change has been fully implemented.
I too have been using GKFX (I'm trying to get into the habit!) for over a year, because they provide the most "approachable" means of automating one's own financial spread betting. Bearing in mind that brokers are always "horses for courses" I have been broadly satisfied also. There is certainly a vast amount of nonsense talked about them on some other places around the web.
However having said that, like you I have also experienced the occasional "server drop" recently. If you are at all interested in recording your own logs of such "glitches" from GKFX (or any other MetaTrader 4 broker for that matter) you might also like to take a look at our GuruLogger MT4 "indicator".
Cheers,
Jim